Principles in Action

Our Principles in Action

Mars as a company has been guided for generations by the objective: "The manufacture and distribution of food products in such manner as to promote a mutuality of actions and benefits to all stakeholders." This is what Forrest E. Mars, Sr. first formulated in 1947, and it continues to be the purpose for our responsibility as a business in adding value to the people and planet through our performance. This basis remains embedded in our Five Principles, the guiding force in our business for generations.